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The Growing Demand for Wet Wipes in the Times of Covid 19

No industry was immune to the changes the global pandemic brought about. While some industries were facing a significant hit, others were reporting a massive spike in numbers. Top among the ones that showcased escalating demand was the wet wipes market.

Given that personal hygiene awareness has been growing after the Covid 19 outbreak, products such as household cleaners, disinfectants and wet wipes have experienced a significant increase in consumption.

Although wet wipes had always been among household essentials, numbers were still unexpected. The impact was that the supermarket shelves were empty hours after the products were back in stock.

Wet Wipe Market Growth and Forecasts

The great variety of wet wipes have surged in popularity right after the global pandemic outbreak. The manufacturing of baby wipes, flushable wipes, facial wipes, household wipes and others has propelled to a new level, owing its popularity to global awareness of sanitation and partly to promotional media.

Another factor that has played a part in the market growth is the increasing usage of wipes in the hospitality and service industries.

Wet wipes are being utilized in hotels, restaurants, educational and other institutions as a means of surface disinfection. They are now perceived as a preventative measure for the COVID-19. Some airlines have also integrated wet wipes in order to provide a safer flight experience amid the COVID-19.

The wide range of new uses coming forth even caused some problems in the manufacturing processes. Companies needed to increase the output of the products to keep pace with the consumption.

Market analysis by Data Bridge has reported 6.81% expected growth for the wipes market between 2021-2028

As the number of consumed products exceeded the number of produced goods, an increased output was needed. Thus, most companies had to make the required adjustments to ensure there was no shortage of products.

What are Wet Wipes Made of?

Given that there are many types and usages of these daily necessities, it’s essential to know the science behind their composition. The disposable wet wipes are mostly spunlace nonwoven fabric combined with different cleansing solutions that vary from brand to brand. The materials for the wipes can include viscose, cotton, bamboo or plastic. However, disposable materials turn out to be quite durable. The fabric is produced with cutting-edge equipment and techniques instead of using traditional weaving in manufacturing. As a result of the automated process, the nonwoven material is transformed into integrity that resembles fabric.

To reduce environmental waste, the market is trying to come up with new formulas for wet wipes. Among them is using natural fibers that result in biodegradable wipes, which are environmentally safer options.

The type of cleansing ingredients used depends on the type of wet wipes manufacturer. Baby wipes, for example, need to be as harmless as possible for sensitive baby skin. Thus, most brands use water as the primary cleansing means and are a diluent for other ingredients, such as aloe vera, extracts and antioxidants.

What are the Different Uses of Wet Wipes?

The main reasons behind the popularity and rise of the global wet wipes market are convenience and multifunctionality. People love purchasing items that will complete more than just one task to make their daily routine easier. Name a more multifunctional product than the one that is used in diapering, self-care and makeup removal.

Not only are there different types of wet wipes, but they can also be used interchangeably. They are a quick, convenient and effective way to clean your body, face, almost any surface and even replace toilet paper. Among the widely used wet wipe types are:

  • Baby Wipes are used for making parenting easier.

  • Antibacterial Wipes for skin-care and sanitization.

  • Disinfecting Wipes for cleaning hard surfaces, bathrooms and other places to reduce the risk of getting infected.

  • Flushable Wipes the adult edition of baby wipes, used to replace toilet paper and provide a better way to clean your bottom.

  • Personal Care Wipes are mainly used for makeup removal, cleaning the face and many other purposes.

This is just a short preview of what wet wipes are capable of. As they’re becoming an indispensable part of our daily routine, it’s essential to find a brand that manufactures tested, safe and effective wipes. Go the extra mile, check the ingredients, and do some research to find the right product for your daily use.